Tag Archives: Social media marketing

4 Niche Social Platforms To Grow Your Business

As part of creating a social media strategy with any client, it’s imperative that at least some of our discussion revolves around the tools and technology – namely which social platforms are best suited for their business needs.  While most people gravitate toward the Big Four – Facebook, LinkedIn, Twitter and Google+, there are many lesser-known social networking sites that should also be considered when creating a social media presence. Depending on your niche market, some of these lesser-known sites can take your online reach much farther then the traditional sites.  Below are four lesser-known sites that can provide your business with an incredible online presence:

  • Pinterest:  An online inboard used to organize and share your inspirations. You can “Pin” your favorite images and videos using a bookmarklet in your browser or take a picture with their Pinterest iPhone app and then categorize the image.  You can then create and manage theme-based collections of what you find interesting. You can browse pinboards created by others and connect with people who share your interest.  Pinterest is a fabulous tool for event planners, realtors, photographers, contractors and those in visual-based selling. It’s a great way to highlight new products, connect with those in your community and increase your influence and visibility.
  • Quora: This site allows you to gain followers and follow users, but you can also follow questions and/or topics. If you have a question, you can type it into Quora and users following the topic can post answers. Each reader has a profile so you can decide whether or not an answer is valid based on the responder’s experience. This is great for businesses because it allows them to share their expert knowledge. If consumers see that your company is continually answering all of these great questions, you will instantly gain credibility amongst whoever is following that question.
  • Yelp: Yelp is a great tool for local businesses and restaurants.  It aims to combine social networking with community-generated reviews to create a local online community.  Online since 2004, Yelp helps people find and share the best (and worst) of businesses, like dentists, restaurants and mechanics.   As a business owner, Yelp is a great way to build exposure of your business, monitor public opinion of your brand and research what the community is looking for.  Members can review, critique, praise and make suggestions about your business.  You can post discounts and announcements and create events.  Be careful, however, about soliciting good reviews. If a customer has something good to say, they will. It is also important to monitor your Brand on Yelp to respond (if necessary) to bad reviews or comments. Be open, be honest and be responsive. We all make mistakes – we just need to take the responsibility to fix them.
  • SlideShare: is a community for sharing presentations. With over 60 million visitors a month, Slideshare allows you to upload PowerPoint or related presentations and share them publicly. You can also search through the site to find presentations on your topic of interest. Users can tag presentation, and download or embed them into their own websites or blogs. Users can also share their documents privately. SlideShare lets its users to join groups to connect with other members who share similar interests. Business presentations make the most of the content. SlideShare also has a facebook application for uploading documents.

As a business owner, the most important thing to remember before setting up  your profile, claiming your local business, posing questions or uploading presentations, is to learn the etiquette of these niche social platforms.  Members of these communities will likely not respond well to direct advertising messages so take the time to learn how to interact with the members.  As with all social media networking sites, participation should be transparent, consistent and authentic.  When used correctly, all are great tools to increase Brand loyalty and generate awareness.


The Five C’s of Social Media

Social Media Marketing is a funny thing. It’s a relatively new blend of marketing populated by those well versed in traditional marketing tactics along with those who are well versed in the social aspect of media. Throw in those who are flying by the seat of their pants and you have the burgeoning field of social media marketing.  While there are no real hard and fast rules when using social media to marketing your business or product, those who seem to succeed in the field tend to follow some basic, unwritten rules of the trade. And while those who don’t adhere to these rules are not necessarily doomed to fail, being welcomed into the sometimes-fickle arms of your audience is usually easier if you do. There have been many articles and blog written about the 5 C’s of Social Media, I guess it’s my turn to throw in my 2.5 cents:

  • Curiosity: When I started out in this field, I spent most of my days reading everything I could get my hands on.  It was my way of learning, forming opinions, recognizing how much I didn’t know and helping guide me towards what I wanted to know more of.  For anyone who really wants to succeed in Social Media, reading, learning, acquiring information and being curious about everything is a must.  It is through our curiosity that we are able to move forward from novice to expert.
  • Content: (This is really 4 C’s in one) Content is essential to being successful in Social Media. By both Creating and Curating relevant and quality information, you will engage your audience and keep them coming back for more.  Make sharing easy for your audience and share willingly. Work with others to create content (I’ll call it Collaboration and wring another C out of it.)
  • Consistency: In order to build relationships online, engage with your audience and keep them coming back, you need to demonstrate staying power. By being consistent you create visibility, for you and your Brand. No one likes to have a conversation with someone who isn’t there. And that brings me to my next C.
  • Conversation: Success in social media, on any level, is all about the conversation. By listening and engaging with your audience you can truly develop an understanding of what they want and what they need. Use blogs, social networks and forums to join the conversation and don’t forget to Contribute (Oh, Another C!).
  • Character: Being yourself, showing your true character, is probably the most important rule in social media. It means being real, being yourself, being honest and trustworthy. By reaching out and putting your best foot forward, you will earn your audience’s trust and begin to develop a real following.

Social Media Marketing has become a quite power to be reckoned with in a relatively short time. There are those who are successful and those who are not. In my opinion, those who are successful adhere to a basic guiding principle when Cultivating their craft (one more…).  By following these basic guidelines, it is possible to be extremely successful in building your Community (number 11) through Collaboration (12) and Cooperation (Lucky 13).  Phew! I think I got them all.  Can you think of any C’s I missed?

Melissa Reyes Joins Social Media Madness As A Featured Contributor

Social Media Madness, along with ADR Social Media Development, is so excited to announce that Melissa Reyes, owner of the Social Amateur, will be joining our team as a regular contributor to this blog.  The Social Amateur emerged out of Melissa’s passion for social media marketing and her desire to help others navigate this tricky online marketing world. Melissa’s writing is a wonderful mix of how-to’s, insights,  answers and resources geared toward helping small businesses create and implement an effective social media strategy.  Her authenticity and genuine love for helping others is evident each of her posts.  Please help me welcome Melissa to Social Media Madness. I know that we will all benefit from her presence.

More About Melissa Reyes… In Her Own Words

Hi! I’m Melissa. I’m a mom, a Twitter addict, a full-time social media manager at a professional trade association and the owner of Social Amateur, a strategic consulting company focused on helping small businesses navigate the world of social media marketing and connect with clients.

My background is in graphic design, copy writing and marketing. I have been fortunate to work with amazing and extremely creative minds, in both major companies and small businesses, over the past 10 years. From large sports franchises and major medical centers to small local start-ups and independent contractors, I have helped businesses build their brands, connect with their clients and succeed, even in challenging markets.

Social Amateur was born out of my passion for social media marketing, and the desire to share my experience and knowledge with small business owners and professionals. I love helping small businesses develop and execute winning marketing campaigns, and I believe that social media is an integral piece of an effective strategy.

Ok, so why the name Social Amateur? I guess I could call myself an “expert, or “guru,” but the truth is that social media is a big. Really big. And growing every day. There are new networks, new algorithms and new technologies every day. Even with years of experience in inbound marketing, I still learn something new every day. I don’t know it all, but I believe that you don’t need to be an expert to make social media marketing work for you and your business. You just need someone to help you learn, develop a plan, execute and grow. And that’s where we come in.