Tag Archives: Social network

My Top 6 Social Media Pet Peeves

Since I’ve started blogging, I’ve made a commitment to myself to post at least three times a week.  I’ve been pretty good at sticking to my goal but I’ll admit, on some days, it’s hard to think of something to write about. Not today.  Today, the topic hit me while I was sitting down at the computer first thing this morning to check on some accounts.  As part of my routine, I took a look at my Twitter account and saw that I had several new followers.  Not wanting to alienate anyone by forgetting to acknowledge them, I checked out who the new followers were.  Eggs.  Eggs with no bios.  I knew right then that my topic for today was Social Media Pet Peeves.

We all have things in life that bug us. Nails on a blackboard, people who are late or people who crack their gum.  The social media arena is no different.  While most of us try to follow the simple rules of common courtesy and etiquette, there will always be those who, like in the offline world, are loutish, annoying and just not fun to be around.  Here are the top 6 things that drive me nuts online:

  • No picture or bio on Twitter: Social media, by nature, is about connecting with other people, for friendship, business or to pass time.  If you’re going to set up an account and actively tweet and follow people, why on earth would you not put up a picture and bio to let others know who they’re interacting with. It still completely baffles me when I see a bio-less egg with 1000’s of followers. I mean, Really??
  • Auto DM: Whoever thought up this marketing tactic should be seriously examined.  I don’t know about you but I hate getting those automatic messages in my inbox telling me I can make millions by following this link.   These messages are completely impersonal (thanking me for following you with an auto DM? Not cool). I’d rather not receive anything than a promotional message or a canned message telling me how excited you are that I’m following you.
  • Spammy @ or #FF tweets: I’m a firm believer in Social Media Karma.  I always thank people (personally) for following and for mentioning me online. I think #FollowFriday is a great idea to thank people you’ve interacted with during the week and to let others know about really interesting and helpful people to follow.  However, I do find it annoying (and puzzling) when people I’ve had no contact with at all — ever, include my name in a @ list that keeps going around and around. Especially when the instigator isn’t even following me in the first place.
  • No contact information: Last week, I retweeted one of Chris Brogan’s tweets that read: “Just didn’t give someone business because their G+ page didn’t have contact information.” I do find it very frustrating when someone doesn’t include at least an e-mail address on their website. One of the main reason we are all online is to connect. How are we supposed to do that if I can’t get in touch with you?  No info, no new business. It’s as simple as that.
  • Links with great titles that don’t take you where you want to go: How often have you read a really catchy blog or link title, whether on twitter, G+ or Facebook and when you click through, it isn’t to the article that you really wanted to read but it’s to a web or promotional page?  While I always like to give people the benefit of the doubt, I will unfollow for repeat offenses.
  • Virtual Chain letters: How many times did you freak out as a kid when you got a chain letter in the mail? Nowadays, the online versions are all too commonplace. I’m here to tell you now: You will not be cursed forever, you will not have 99 years of bad luck, you did not win the Ugandan lottery, your mom will not die in 4 hours and there is NO WAY that sending an e-mail to 10 people will make an image or video appear. So before you consider whether or not to pass a chain e-mail on to me, take this advice and please don’t!

Now that I have that out of my system, I’m open to hearing what your pet peeves are so come on and share your favourites!

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The Five C’s of Social Media

Social Media Marketing is a funny thing. It’s a relatively new blend of marketing populated by those well versed in traditional marketing tactics along with those who are well versed in the social aspect of media. Throw in those who are flying by the seat of their pants and you have the burgeoning field of social media marketing.  While there are no real hard and fast rules when using social media to marketing your business or product, those who seem to succeed in the field tend to follow some basic, unwritten rules of the trade. And while those who don’t adhere to these rules are not necessarily doomed to fail, being welcomed into the sometimes-fickle arms of your audience is usually easier if you do. There have been many articles and blog written about the 5 C’s of Social Media, I guess it’s my turn to throw in my 2.5 cents:

  • Curiosity: When I started out in this field, I spent most of my days reading everything I could get my hands on.  It was my way of learning, forming opinions, recognizing how much I didn’t know and helping guide me towards what I wanted to know more of.  For anyone who really wants to succeed in Social Media, reading, learning, acquiring information and being curious about everything is a must.  It is through our curiosity that we are able to move forward from novice to expert.
  • Content: (This is really 4 C’s in one) Content is essential to being successful in Social Media. By both Creating and Curating relevant and quality information, you will engage your audience and keep them coming back for more.  Make sharing easy for your audience and share willingly. Work with others to create content (I’ll call it Collaboration and wring another C out of it.)
  • Consistency: In order to build relationships online, engage with your audience and keep them coming back, you need to demonstrate staying power. By being consistent you create visibility, for you and your Brand. No one likes to have a conversation with someone who isn’t there. And that brings me to my next C.
  • Conversation: Success in social media, on any level, is all about the conversation. By listening and engaging with your audience you can truly develop an understanding of what they want and what they need. Use blogs, social networks and forums to join the conversation and don’t forget to Contribute (Oh, Another C!).
  • Character: Being yourself, showing your true character, is probably the most important rule in social media. It means being real, being yourself, being honest and trustworthy. By reaching out and putting your best foot forward, you will earn your audience’s trust and begin to develop a real following.

Social Media Marketing has become a quite power to be reckoned with in a relatively short time. There are those who are successful and those who are not. In my opinion, those who are successful adhere to a basic guiding principle when Cultivating their craft (one more…).  By following these basic guidelines, it is possible to be extremely successful in building your Community (number 11) through Collaboration (12) and Cooperation (Lucky 13).  Phew! I think I got them all.  Can you think of any C’s I missed?

The Do’s and Don’ts of Cross-Posting

Facebook, Google+, Twitter, LinkedIn, industry forums… the list goes on. If you’re active on many social media networks, it can be quite a challenge to keep up. You want to share your latest blog posts and newest promotions everywhere! And with so much social integration these days, it is easy to set up cross-posts – to send one message to all of your networks with the click of a button. But perhaps it is time to rethink this strategy. Here are a few do’s and don’t for cross-posting:

1. Do share your news on all networks where the message is pertinent to your audience. Don’t share your news everywhere just because it’s news. (Example – Your Twitter followers may click/retweet discounts or special deals more often than your LinkedIn connections. Your LinkedIn connections may provide more in-depth commentary on high-level company news than your Facebook fans.)

2. Do promote topical blog posts on multiple networks. Do not always post it the same way on every network. (Example – On Google+, link to your blog post and provide additional information or thoughts on the topic. On Quora, post the link and ask users a specific question about something you wrote. On Twitter, post a great headline with the link and ask followers to share.)

3. Do know the differences in your audiences. Do not assume that all your fans/followers/friends are the same. (Example – I know that I have more male followers on Twitter than on Facebook. I also know that my Twitter followers tend to be slightly older than my Facebook fans. Knowing this not only helps determine what I will share, but also [subconsciously?] affects my tone/style.)

4. Do know the similarities in your audiences. Do not drive your loyal fans away. (Example – Many of your loyal Facebook fans may have followed you over to your new Google+ brand page. If these fans are active on both networks, you don’t want to post the same exact messages on both networks day after day. Share different things, share things in different ways – give your loyal fans a reason to follow you on both/all networks.)

5. Do embrace all of your network conversations. Do not be afraid to promote another network. (Example – You have a great conversation going in an industry-specific forum or blog forum. Let your followers/friends/fans on other sites get it on it. Send out a “Great debate about XYZ going on over at ABC.com. Check it out and post your thoughts!” tweet. You’ll not only be cross-promoting yourself, you may also be introducing followers to new social networks.)

6. Do know your network. Don’t confuse your fans with non-network speak. (Example – Many of my Facebook fans are new to social media marketing, and have yet to tackle Twitter. Many don’t really understand hashtags or Twitter-speak, and my statistics tell me that my fans won’t read anything I post in “Twitterese.”)

7. Do use cross-posting to save time. Do not use it every time. (Example – Have a blog post with a great headline that really caters to a wide audience? Have a question and not sure which of your audiences might be best suited to help? Crunched for time and want to get the word out fast? In these situations [and many others], cross-posting makes sense. You’ll rarely offend anyone with the occasional cross-post, and if well-written, you may get the most bang for your 2-minute buck.)

It’s easy to post the same message everywhere. And yes, I’ll admit it … I am guilty of posting the exact same message on multiple networks only minutes apart. But there is a little pang of guilt with every ‘submit’ or ‘post’ button I click, because I know the differences in my audiences, and I know which posts are going to get the most traction on which networks.

In social media marketing, we often choose quantity over quality – “Get the message out to as many people as possible in the shortest amount of time,” instead of “How will my fans on this specific network benefit from seeing/reading this right now?”

The truth is that it is the quantity of quality that matters. You want your news and your promotions and your ideas read/shared/acted upon, and that often means varying your messages based on the specific network you are using. Even if it takes more time, or doesn’t reach everyone. Targeted messages based on fan data will almost always serve you better in the long run than cross-posting your entire campaign.

About The Author:

Melissa Reyes is a mom,  Twitter addict, full-time social media manager and the owner of Social Amateur, a consulting company focused on helping small businesses navigate the world of social media marketing. You can find her on LinkedInTwitter andFacebook.